TikTok is one of the fastest growing social media platforms, with 1.2 billion active users worldwide. More than 68% of businesses and marketers choose TikTok to promote their products, reach new audiences, and increase website traffic.
Do you wonder how to drive website traffic from TikTok? The best part of TikTok is that it encourages creativity and is informative. While there is no fixed rule on TikTok to get viral with innovative content which greatly lifts your reach and the following count. You can easily reach a wider audience and convey your brand values with creative content.
Here are the four effective tips to convert your TikTok audiences into potential customers. Keep reading this article to discover how you can drive traffic and sales that boost your business ROI.
#1: Complete Your TikTok Bio
The first step to win TikTok marketing is to provide a compelling profile to the visitors. Your TikTok bio represents your business or services, so it is essential to add relevant information about your brand to improve your business reach and awareness. Your bio gives an idea to TikTok users about your business goals and values.
Also, it represents who your target audience is, what type of content you create and how you value your audience on TikTok. Make sure to have an eye catchy profile picture to grab user attention. Better use your business logo as a profile picture to improve your business presence.
#2: Add Website Link In Bio
Apart from your identity, you should have a website link in your TikTok profile so users can click and visit. Adding a website link in the bio is the ultimate game-changer to increase your website traffic. In addition, don’t just place a link to your homepage. Instead, share the link to your sales page, latest collection, or landing page and boost your audience to purchase products to maximize your conversion rates.
Simply driving traffic isn’t the ultimate goal of TikTok’s marketing strategy. So you need to convert the traffic you gain into sales conversion by adding relevant links to your bio.
#3: Post Creative Content
Your TikTok content is the main tool to your target audience towards website traffic. Share creative and entertaining content about your products to boost your brand visibility and reach among a wider audience. You could try out to gain more visits and likes with real engaging TikTok content from potential audiences.
Nevertheless, you could get TikTok likes from real audiences to make your content more engaging. This will bring in a lot of new profile visits on TikTok and get abundant people to watch videos resulting in higher engagement rate.
Sharing behind the scene videos about your business is the most effective way to attract your new audience on TikTok. Posting BTS videos will build trust and transparency with your brand and allow the audience to engage with them. Therefore, your profile with compelling content encourages your potential audience to check out your websites.
#4: Add Call To Actions
Adding links and creating interactive videos isn’t enough to make viewers click the link on your TikTok bio. As a brand, it is essential to add a strong CTA to your bio and videos to make audiences check out the link and get redirected to your website. Adding CTA is the ultimate way to draw user attention and make them click on the target website link.
On TikTok, there are many ways to create CTA, create compelling content and add valuable CTA to boost your audience to take action. The more creative your CTA is, the more chances of growing more website traffic.
Build an engaged audience through entertaining, unique, and creative content and set your business up to drive traffic and sales successfully. Many strategies work effectively in increasing your website traffic from TikTok. However, the key is to keep testing, stay consistent and explore different content types on TikTok. Using the fantastic tactics listed in this post, brands can reliably drive thousands of new audiences to their websites using the power of TikTok.